Gantri You Launch
Gantri You Launch
Gantri You Launch
Gantri is a digital marketplace selling sustainable, designer lighting directly to consumers and trade. Crafted through innovative digital manufacturing, and made locally in California.
For this project, we launched Gantri’s customization interface, enabling customers to choose any color and variant option, enhancing creative freedom and personalization.
Gantri is a digital marketplace selling sustainable, designer lighting directly to consumers and trade. Crafted through innovative digital manufacturing, and made locally in California.
For this project, we launched Gantri’s customization interface, enabling customers to choose any color and variant option, enhancing creative freedom and personalization.
Gantri is a digital marketplace selling sustainable, designer lighting directly to consumers and trade. Crafted through innovative digital manufacturing, and made locally in California.
For this project, we launched Gantri’s customization interface, enabling customers to choose any color and variant option, enhancing creative freedom and personalization.
Key Collaborators: Director of Product // Product Manager // 2 Front-End Engineers // 2 Back-End Engineers // 2 QA Engineers // 1 UX Researcher
Background
Background
Background
I led the redesign of Gantri’s customization experience, transforming it from a limited 3-5 color selection to a fully personalized system for both Trade professionals and consumers. This project required extensive cross-functional collaboration with teams across the company, including a complete refresh of how we approached our Product Detail Pages (PDP). We rethought the user experience to ensure it was engaging, intuitive, and visually compelling.
The Marketplace execution took two months, but the groundwork involved significant coordination cross functionally, restructuring our back-end system. I worked closely with our product team, and partnered with the industrial engineering and creative marketing teams to ensure a seamless launch.
I led the redesign of Gantri’s customization experience, transforming it from a limited 3-5 color selection to a fully personalized system for both Trade professionals and consumers. This project required extensive cross-functional collaboration with teams across the company, including a complete refresh of how we approached our Product Detail Pages (PDP). We rethought the user experience to ensure it was engaging, intuitive, and visually compelling.
The Marketplace execution took two months, but the groundwork involved significant coordination cross functionally, restructuring our back-end system. I worked closely with our product team, and partnered with the industrial engineering and creative marketing teams to ensure a seamless launch.
I led the redesign of Gantri’s customization experience, transforming it from a limited 3-5 color selection to a fully personalized system for both Trade professionals and consumers. This project required extensive cross-functional collaboration with teams across the company, including a complete refresh of how we approached our Product Detail Pages (PDP). We rethought the user experience to ensure it was engaging, intuitive, and visually compelling.
The Marketplace execution took two months, but the groundwork involved significant coordination cross functionally, restructuring our back-end system. I worked closely with our product team, and partnered with the industrial engineering and creative marketing teams to ensure a seamless launch.
25%
of all shipped products are now customized.
of all shipped products are now customized.
of all shipped products are now customized.
1.58x
more likely to convert when their products are customized.
more likely to convert when their products are customized.
more likely to convert when their products are customized.
Discovery & Research
Discovery & Research
Discovery & Research
For the customization feature, we started with thorough competitor analysis and an audit of our unique product attributes, focusing on variants and hardware options. After exploring several iterations with key stakeholders and conducting user testing, we debated between integrating customization into the main experience or creating a separate modal. Given the complexity of thousands of product combinations, we chose a standalone modal to make customization feel unique.
Throughout, we kept the needs of both Trade and direct-to-consumer customers in mind, ensuring the solution was intuitive, scalable, and beneficial for all user types.
For the customization feature, we started with thorough competitor analysis and an audit of our unique product attributes, focusing on variants and hardware options. After exploring several iterations with key stakeholders and conducting user testing, we debated between integrating customization into the main experience or creating a separate modal. Given the complexity of thousands of product combinations, we chose a standalone modal to make customization feel unique.
Throughout, we kept the needs of both Trade and direct-to-consumer customers in mind, ensuring the solution was intuitive, scalable, and beneficial for all user types.
For the customization feature, we started with thorough competitor analysis and an audit of our unique product attributes, focusing on variants and hardware options. After exploring several iterations with key stakeholders and conducting user testing, we debated between integrating customization into the main experience or creating a separate modal. Given the complexity of thousands of product combinations, we chose a standalone modal to make customization feel unique.
Throughout, we kept the needs of both Trade and direct-to-consumer customers in mind, ensuring the solution was intuitive, scalable, and beneficial for all user types.
Thoughtful Design &
Mobile-First Approach
Thoughtful Design &
Mobile-First Approach
Thoughtful Design &
Mobile-First Approach
From the outset, our goal was to keep the user experience simple, ensuring that the wide array of color and hardware options didn’t overwhelm customers. Scalability was key as well, as we planned to introduce even more options in the future. And finally, given that mobile traffic now accounts for over 75% of our user base, we designed this experience mobile-first, making sure the customization process remained seamless across devices.
From the outset, our goal was to keep the user experience simple, ensuring that the wide array of color and hardware options didn’t overwhelm customers. Scalability was key as well, as we planned to introduce even more options in the future. And finally, given that mobile traffic now accounts for over 75% of our user base, we designed this experience mobile-first, making sure the customization process remained seamless across devices.
From the outset, our goal was to keep the user experience simple, ensuring that the wide array of color and hardware options didn’t overwhelm customers. Scalability was key as well, as we planned to introduce even more options in the future. And finally, given that mobile traffic now accounts for over 75% of our user base, we designed this experience mobile-first, making sure the customization process remained seamless across devices.
Motion Design &
Interaction Touches
Motion Design &
Interaction Touches
Motion Design &
Interaction Touches
To elevate the customization experience, we incorporated subtle motion design elements that added a sense of delight and uniqueness. I created a logo animation inspired by Gantri’s color wheel, using our primary brand colors to bring the customization process to life. Additionally, throughout the website experience, I added interactive elements that highlighted the customization journey—from product creation through to checkout.
To elevate the customization experience, we incorporated subtle motion design elements that added a sense of delight and uniqueness. I created a logo animation inspired by Gantri’s color wheel, using our primary brand colors to bring the customization process to life. Additionally, throughout the website experience, I added interactive elements that highlighted the customization journey—from product creation through to checkout.
To elevate the customization experience, we incorporated subtle motion design elements that added a sense of delight and uniqueness. I created a logo animation inspired by Gantri’s color wheel, using our primary brand colors to bring the customization process to life. Additionally, throughout the website experience, I added interactive elements that highlighted the customization journey—from product creation through to checkout.
Next Steps
Next Steps
Next Steps
After several iterations, deep collaboration with the marketing and creative teams, and extensive QA, we successfully launched “Gantri You” on schedule. The early results have been highly encouraging, and we look forward to introducing even more customization options and product variants in the near future.
You can explore Gantri You here.
After several iterations, deep collaboration with the marketing and creative teams, and extensive QA, we successfully launched “Gantri You” on schedule. The early results have been highly encouraging, and we look forward to introducing even more customization options and product variants in the near future.
You can explore Gantri You here.
After several iterations, deep collaboration with the marketing and creative teams, and extensive QA, we successfully launched “Gantri You” on schedule. The early results have been highly encouraging, and we look forward to introducing even more customization options and product variants in the near future.
You can explore Gantri You here.