Gantri is a digital marketplace selling sustainable, designer lighting directly to consumers and trade. With our latest rebrand, we reimagined Gantri’s Marketplace website, revamped the design system and aligning with the latest brand guidelines.
Gantri is a digital marketplace selling sustainable, designer lighting directly to consumers and trade. With our latest rebrand, we reimagined Gantri’s Marketplace website, revamped the design system and aligning with the latest brand guidelines.
Gantri is a digital marketplace selling sustainable, designer lighting directly to consumers and trade. With our latest rebrand, we reimagined Gantri’s Marketplace website, revamped the design system and aligning with the latest brand guidelines.
Key Collaborators: Product Manager // 1 Front-End Engineers // 1 QA Engineers
Background
Background
Background
As part of Gantri’s rebrand, I led the Marketplace redesign and updated the design system for consistency. We shifted from text-heavy content to immersive editorial imagery based on customer insights. This new approach extended across marketing, email, and social campaigns, ensuring a cohesive brand experience.
As part of Gantri’s rebrand, I led the Marketplace redesign and updated the design system for consistency. We shifted from text-heavy content to immersive editorial imagery based on customer insights. This new approach extended across marketing, email, and social campaigns, ensuring a cohesive brand experience.
As part of Gantri’s rebrand, I led the Marketplace redesign and updated the design system for consistency. We shifted from text-heavy content to immersive editorial imagery based on customer insights. This new approach extended across marketing, email, and social campaigns, ensuring a cohesive brand experience.
21.31%
increase in monthly traffic in the first 90-days since release
increase in monthly traffic in the first 90-days since release
increase in monthly traffic in the first 90-days since release
1.49x
increase in monthly sales in the first 90-days since release
increase in monthly sales in the first 90-days since release
increase in monthly sales in the first 90-days since release
Design System
Design System
Design System
As a small team, our design system is always evolving. I collaborate with engineers using Storybook to update core atoms like typography, padding, and margins, and components such as text fields and buttons. We also added motion and interaction states to enhance the overall experience. This was a major focus during our rebrand, and while we’ve made great strides, the work is ongoing, with a handful pages still being updated.
As a small team, our design system is always evolving. I collaborate with engineers using Storybook to update core atoms like typography, padding, and margins, and components such as text fields and buttons. We also added motion and interaction states to enhance the overall experience. This was a major focus during our rebrand, and while we’ve made great strides, the work is ongoing, with a handful pages still being updated.
As a small team, our design system is always evolving. I collaborate with engineers using Storybook to update core atoms like typography, padding, and margins, and components such as text fields and buttons. We also added motion and interaction states to enhance the overall experience. This was a major focus during our rebrand, and while we’ve made great strides, the work is ongoing, with a handful pages still being updated.
